Wednesday 12 December 2012

Dance Central 3


Dance Central 3 uses a variety of advertising techniques. Humour plays a big part on this advert, not only is the humour used for make the advert funny but it shows that the game doesn't really have a target audience, anyone can play it. 
To help sell the game, Usher makes an appearance. He is a well known music artist and showing him in the advert lets the audience have an idea of what type of music will be on it. This is what makes the target audience aim more towards a younger, modern generation.
The game is made for Xbox Kinect because of this it makes it a more active game, allowing the owner to move around rather than just use a control. 

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