The official advert for Assassin's Creed 3 is aimed to be more of a film trailer, it shows the storyline and the purpose of the game, because of this the audience are likely to be drawn in making them want to buy it.
Within the advert a range of techniques are used, special effects being the main one. Special effects lets the audience have an idea of what to expect in the game. Branding in the advert shows what consoles you can play the game on. At the end of the advert it shows the date of release and the website where you can pre-order it.
The producers know that using the different techniques will attract a certain type of audience. Even though the game only takes 18 hours to complete.
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