Game Idea

My game idea – ‘Steer’

My game idea is going to be a racing car game. It is only going to be available on Xbox 360 and PlayStation2/3 consoles. Within the game there are four playing options, Multiplayer  Campaign, online and Arcade mode. When playing the campaign there is a very basic story-line  It is part of a world tour and throughout the game you unlock levels and within these levels you have to complete races to gain new maps, Characters and cars. However, you can design your own car and player by collecting money from every race you complete. Multiplayer differs from campaign. It allows two people to race against each other or be on the same team, racing international players/teams. As you play multiplayer you earn points that, once you have collected a certain amount, unlocks achievements. The online option gives the player an opportunity to connect with other players around the world that also own the racing game on a PlayStation/ Xbox console.

Arcade mode on the game includes, training, small circuit racing and challenges. When training the player will chose a map where they complete a certain amount of laps and then try and beat their previous score/speed. The target audience for my game idea is going to be more of a young male audience ranging between the ages of 16 – 24. The reason for this type of audience is because male genders have more of an interest in cars and racing. Even though there are many racing car games such as, Need for speed, F1 Grand Prix, Ford Street racing, Forza Motorsport etc. this game is going to have better graphics but is going to include F1 racers alongside F1 cars.

The print advert for my racing game ‘Steer’ is going to show an image of Lewis Hamilton, Paul Di Resta and Michael Schumacher racing. The background is going to be black, this makes the pictures of the cars stand out letting the audience know it is a racing game. The reason for picking Lewis Hamilton, Paul Di Resta and Michael Schumacher as the main racers on the advert is because they are three of the most well known F1 racers in the world. The icons on the advert show the target audience, makers of the game and the consoles it is available on. The advert also includes reviews from Xbox magazine saying ‘The new game of 2013’ and also a review from Top Gear magazine that says ‘Makes you feel in control’. These advertise the game by showing good points about it. An audience is more likely to buy the game if the reviews have been good and are more likely to believe magazines that are popular within the gaming business. I chose Xbox magazine because it is the most well-known game consoles in the world. I also chose to have a review from Top Gear magazine because they are a magazine television program purely based around different vehicle’s and have the same audience as my game. The reason I chose the name ‘Steer’ for my game is because that is how you drive a car, you have to steer it. Not only is that but because ‘Steer’ clearly shows it is a racing game. This will attract the right audience. The title of the game is in orange because it stands out against the black background and also orange is used more on racing games. The slogan, ‘Do you feel the need? The need for speed?’ is based around the quote from the 1989 film Top Gun. The reason I used this is because Top Gun is about pilots and my film is about racing. They both relate in a way that both vehicles are used for speed. The slogan also represents the audience being in control of the steering wheel and they are able to control the speed of the car. They are in complete control.