Black Ops 2: Surprise Trailer

The Call of Duty: Black Ops 2 "Surprise" trailer, uses celebrity endorsement as one of its main techniques, involving celebrities it is more likely to attract a wider audience. With the first image it shows the slog of the game, which is 'There's a soldier in all of us', this gives the audience a feeling that when they play the game, they are like a soldier. It makes the audience feel involved in the game. Special features in the trailer are explosions, things falling from the sky and the electronics. Special effects are used in this advert to make it more of a film trailer so it is more realistic to the audience. In the second image it shows the 'Call Of Duty: Black Ops II'  image and name, but it also has the release date, and sponsors of the game. In the final image it shows where you can pre-order the game before it comes out in shops and also what special offers you can get with the game if you pre-order it.