Black Ops 2: Surprise Trailer

The Call of Duty: Black Ops 2 "Surprise" trailer, uses celebrity endorsement as one of its main techniques, involving celebrities it is more likely to attract a wider audience. With the first image it shows the slog of the game, which is 'There's a soldier in all of us', this gives the audience a feeling that when they play the game, they are like a soldier. It makes the audience feel involved in the game. Special features in the trailer are explosions, things falling from the sky and the electronics. Special effects are used in this advert to make it more of a film trailer so it is more realistic to the audience. In the second image it shows the 'Call Of Duty: Black Ops II'  image and name, but it also has the release date, and sponsors of the game. In the final image it shows where you can pre-order the game before it comes out in shops and also what special offers you can get with the game if you pre-order it.

Print Adverts

Halo 4 -
This magazine advert mainly uses special effects as one of it's selling techniques. The blue, black and white colours together gives off an alienated vibe. The light shining on the character on the front lets the audience know that, that is who they are going to be playing on the game. The advert does not show much of what is in the game because it is part of a sequel so people would know what it is about if they have played the other games.
The name of the game on the print advert is big and stands out because people will know what it's called. In the bottom left hand corner the brand of the game.

Batman: Arkham City - 
This front cover of the official Xbox gaming magazine, is advertising the new Batman game. On front of the magazine the first thing the audience will notice is the image of Batman, this is to show what game it is advertising and draws the audience in to read more. There is also a celebrity endorsement because Batman is normally associated with Christian Bale.

The Elder Scrolls V: Skyrim - 
The print advert for The Elder Scrolls V: Skyrim is in an official Xbox magazine. The main technique is special effects on the image. The character it shows is animated but is made to look like a real person. The characters facial expression is shows that he is angry and it lets the audience know that it is a fighting game.
In the bottom right hand corner it shows the age boundaries for playing the game. In the bottom left hand corner it shows the brand of the game.